The Appeal of the Horror Genre Essay - 856 Words

The horror genre has many lessons to teach us as an audience although being the genre most connected with that of ridiculousness. It is regularly associated with the reaction it seeks from its audience; both emotional and physical. In cinema success is measured by terrifying chills, bloody deaths and the volume of the audiences scream. The appeal of horror narrative in literature, film and theatre lies in the pleasures it associates with fear, suspense and terror; no matter what it is trying to convey to the audience. Even when writers layer the genre with academic thoughts on psychology, theology and the world in which we live in, horror remains the primary outlet to examine the notions of dread, uncertainly, mysterious and the abject.†¦show more content†¦Films such as ‘Carrie’ (DePalma 1976), ‘Misery’ (Reiner 1990), ‘Evil Dead’ (Raimi 1981), ‘The Exorcist’ (Friedkin 1973), ‘The Birds’ (Hitchcock 1963) have all been made into stage productions; treading the boards as a Broadway Musical or as serious drama. These adaptations have gained cult followings and mixed reviews. In 2014 the London theatre scene will be dominated by horror on stage. Productions of ‘Fatal Attraction’ (Dearden 2014), ‘American Psycho’ (Aguirre-Sacasa 2013), ‘Let the Right One In’ (Thorne 2013), ‘Woman in Black’ (Mallatratt 1987) and ‘Ghost stories’ (Dyson Nyman 2012) will lead the early part of the season. The power of stage horror doesnt just match that of horror cinema, it can actually outdo it as it can carry a blow that is extremely intensified because it is live. The question for the stage though is how do we adapt iconic horror from screen to stage without the magic of high expensive technical effects? Horror on stage could be said to date back to the Ancient Greeks and their tales of incest, murder and revenge, only using the role of the messenger as narrator to the horrors that happened off stage. In modern times, however, we only need to look to Paris and the Thà ©Ãƒ ¢tre du Grand-Guignol, which presented explicit revenge tales from the late 1800s to the mid-1900s. The plays placed emphasis onShow MoreRelatedBuffy the Vampire Slayer and the Horror Genre Essay877 Words   |  4 PagesBuffy the Vampire Slayer and the Horror Genre Typically the Horror or more specifically Vampire genre will have the theme good vs. evil where the hero represents good and the villain represents evil. This is consistent in Buffy the Vampire Slayer as Buffy is the hero and the evil vampires she slays (in this episode Glory/Ben) represent evil. There is also a clichà © within this genre where good is always triumphant over evil. Buffy in this episode conforms to this clichà ©Read MoreEssay on Discuss the Appeal of Horror Movies813 Words   |  4 PagesThe horror industry has been virtually dominating Asian cinema over the past few years, overshadowing any other genre in consistency of production and consequent box-office reaping. Countries like Japan, South Korea and Thailand have tapped on this market, fuelling their local film industries and clearly profiting from the appeal that horror movies have over audiences globally. Yet, even as we look beyond the economic profitability of this genre, we will discover far more reasons why this genre ofRead MoreComparing 3 Short Films1533 Words   |  7 PagesExplore how Stalker-Lewis Farinella(2008), Lovefield-Matthieu Ratthe(2008) and Vanished-NewDawnFilm(2010) conform and deviate from horror genre conventions. The aim of this research investigation into genre is to gain an understanding in the way that horror films are constructed and created to effectively represent the genre to its audience. This will expand my understanding of how technical, audio codes, setting and characterization are frequently used in constructing a piece of media textRead MoreHorror Movies: Gateway to Our Dark Side1186 Words   |  5 Pageswhere those actions take place in the most gruesome ways? Horror movies are full of images of blood, violence, and murder. People will wait impatiently for movies like Saw 2 to get to the movie theaters and then wait in line anxious to get in. Why, however, are we so attracted to this kind of movies? Many might argue that it is the thrill, riding the roller coaster. Others might say that they just like a good scare. However, the appeal of horror movies can actually come from the fact that humans areRead MoreFemale Representations Between American Psycho And Misery1541 Words    |  7 Pages reliant and independent. This causes males in the media to be the hero who has the capabilities to take on the active roles while women deal with the passive roles. The representation of both genders significantly influence the way that the horror genre is portrayed in today s movies (Santili, 2007). A prime example is Bret Easton Ellis American Psycho where the main character, Patrick Bateman is portrayed as a extremely rich, shallow and sex-addicted man who objectifies and murders womenRead MoreHow Genre Conventions Are Used to Raise Audience Expectations in Horror Movie Trailers.1576 Words   |  7 PagesHow genre conventions are used to raise audience expectations in horror movie trailers. ‘The word genre means ‘type’ or ‘category’’ (Teach yourself film studies) it is really important as an audience member to recognise genres as then things become categorised and easier for them to understand which is more comforting. Sometimes however genres are crossed and categories are broken for example sometimes we have ‘action thrillers’ or ‘sci-fi horrors’ this is known as a hybrid genre. This often intriguesRead MoreParadox Of Horror Movies951 Words   |  4 PagesThe Horror Paradox Horror movies have been classified as the type of genre that heavily exploits the use of violence and grisly images to appeal to different audiences. In fact, one of the main reasons that horror movies are still celebrated is because of a term, discovered by behavioral researchers, called the â€Å"horror paradox†. Joanne Cantor, the director of the Center for Communication Research at University of Wisconsin, states that â€Å"Since it doesn’t require logic to appreciate, audiences watchRead MoreThe Movies That Rose From The Grave By Max Brooks860 Words   |  4 PagesIn the modern movie genre, horror movies accounts for very great proportion of the number of followers. Relevantly, the zombie film genre has been developed into a dominant part of mainstream horror, replacing the previous monster such as vampires and werewolves. In Max Brooks’s essay â€Å"The Movies That Rose From the Grave†, he offers his opinion that throughout the process of zombie film transformation, it increasingly captivates viewers while gradually generates the modern horror. Brooks’s essay shouldRead MoreDesigning An Effective Advertising Poster Campaign For A Specific Film Genre1332 Words   |  6 Pageseffective advertising poster campaign for a specific film genre. I chose the horror genre as I am very interested in the way they are put together and how they create an eerie atmosphere by the technical codes (e.g. camera shots). For the primary research I created a questionnaire that looked at all the different aspects used to create a successful horror poster. 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Overviewing The Four Main European Union Institutions Finance Essay - Free Essay Example

Sample details Pages: 9 Words: 2717 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? There are four main institutions of the European Union (EU), three political and one judicial. The four main EU institutions are made up of the Council of the EU, the European Commission, the European parliament and the European Court of Justice. The Council of the EU forms, along with the European Parliament, the legislative arm of the EU. Don’t waste time! Our writers will create an original "Overviewing The Four Main European Union Institutions Finance Essay" essay for you Create order The Council of the EU is made up of ministers from the governments of each of the EU member states and meets in Brussels or Luxembourg to agree legislation and policy. It is sometimes referred to in official EU documents as the Council or the Council of Ministers. It is the EUs main decision-making body and on certain issues, the Council shares its legislative power in what is known as co-decision with the European Parliament. The two institutions act jointly as the EUs budgetary authority. The Council also makes decisions concerning the EUs common foreign and security policy and with co-coordinating the activities of member states and adopting measures in the field of police and judicial co-operation in criminal matters. The Council of the European Union has a President and a Secretary-General. The President of the Council is a Minister of the state currently holding the Presidency of the Council of the European Union. For the period of June to December 2010 Belgium holds this po sition. The European Commission is the executive body of the European Union. Alongside the European Parliament and the Council, it is one of the three main institutions governing the Union. Its main roles are to propose and implement draft legislation, which provides the legal basis for the EU. The role of the European Commission is similar to that of any national government. The Commission consists of 25 Commissioners, one from each member state of the EU. The term the Commission is used to refer to both to the administrative body and to the team of Commissioners who lead it. Unlike the Council of the EU, the Commission is intended to be a body that acts independently of member states. Commissioners are therefore not allowed to take instructions from their own government, and should represent the concerns and interests of the citizens of the EU as a whole. The Commission is headed by a President (this is currently Josà © Manuel Barroso). Its headquarters are located in Brussels and its working languages are English, French and German. The Commission is the EUs administrative and executive body. It is headed by a president currently Josà © Manual Barroso, the former Portuguese prime minister and has a further 24 commissioners. Each member state appoints a commissioner who must be approved by the European Parliament. It also represents the EU on the international stage and negotiates international agreements, mainly in the field of trade and co-operation. The European Parliament is the parliamentary body of the EU, and is directly elected by EU citizens once every five years. Ireland currently has 12 MEPs and they were elected in June 209. When the EU enlarged to include 10 new countries in May 2004, the European Parliament increased from 626 to 732 members. As previously stated, the Parliament shares, with the Council of Ministers, the power to legislate and acts as the EUs budgetary authority. The Parliament also manages the democratic supervisio n of the EU Commission. The Parliament acts as a watchdog of sorts and evaluates the various activities of the other EU institutions, questioning proposals and actions of both the Council and the Commission. In terms of decision making the European Parliament has quite restricted legislative powers. It cannot initiate legislation, the Commission can only do this, but it does have the power to veto the legislation in many policy areas. In certain other policy areas, it can only be consulted. The Parliament also supervises the European Commission and must approve all appointments to it, and can dismiss it with a vote of censure. It also has the right to control the EU budget. Its involved in the budgetary process from the preparation stage, notably in laying down the general guidelines and the type of spending. When the EU budget is being debated, it has the power to table amendments to any non-compulsory expenditure but only to propose amendments to compulsory expenditure. Finally it is responsible for adopting the budget and it monitors its implementation. The Court of Justice of the European Communities, usually called the European Court of Justice (ECJ), is the supreme court of the European Union (EU). It is based full time in Luxembourg, unlike most of the rest of the European Union institutions, which are based in Brussels or Strasbourg (or both). The Court has a judge from each member state that sits for a term of six years. The Irish judge currently sitting on the Court of Justice is Aindrias Ó Caoimh. Prior to this he was judge of the High Court of Ireland. The Court adjudicates on all legal issues and disputes involving EU law and must ensure that Community law is uniformly interpreted and effectively applied. It deals with two main types of actions: those referred to it by national courts for rulings of interpretation of Community law; and those started by one of the other institutions. Responses of the EU: In October 2008, when the true extent of the global economic financial crisis was being realized, the EU leaders set up a crisis management team and also committed to set up a monthly forum where they could have oversight of all financial structures across the EU. The EU Commission urged all European governments to adopt a common set of principles to address the economic crisis. The measures the nations supported were largely in line with those that had already been implemented in the UK and Ireland. Recapitalisation: Governments promised to provide funds to banks that might be struggling to raise capital and pledged to pursue wide-ranging restructuring of the leadership of those banks that are turning to the government for capital. State ownership: governments indicated that they would buy shares in the banks that are seeking Recapitalisation. Government debt guarantees: guarantees offered for any new debts, including inter-bank loans, issued by the banks in the euro zone area. Improved regulations: the governments agreed to encourage regulations to permit assets to be valued on their risk of default, instead of their current market price. The EU president of the Commission had called out the need to ensure that the member states developed an integrated solution to the ongoing crisis. The EU council was involved in advocating the need for much tougher supervision of the financial sector. It would take two years before a plausible and realistic roadmap was put in place, (but even then, it is a plan for progression rather than a completed body of doctrine). The EU Leaders at least agreed that a common set of rules and regulations was required to regulate the EU wide financial markets, and to change the previously held soft touch regulation. At the start of 2009 5 main areas of discussion were mapped out; Enhanced transparency and accountability Implementing proper regulation Building integrity in the financial markets Strengthenin g cooperation between member states Total reform of international financial institutions. These areas would go on to form the basis for the October 2010 road map for change. The crisis had exposed the vast difference between the EU member states and reaching a common agreement on how best to reform the policies and process of the EU proved to be difficult. This was mainly due to the reason that many individual states had taken measures to protect their own economies. EU members were forced to retrospectively support measures to increase the guarantees on bank accounts for depositors in response to actions taken by some Governments, namely Ireland, Greece and Germany. Some EU members were also considering procedures to deal with the bad loans of banks within their jurisdictions, which had pushed the EU as a whole to follow suit and consider the best approach to deal with these toxic loans. This and other issues exposed the many differences among the EU members as to what was the best approach to deal with financial market reforms and economic stimulus measures. The European Central Bank decided to cut interest rates to improve liquidity. It is responsible for setting interest rates for the 16 members of the Euro zone, and cut its interest rates by half a percentage point to 3.25%, (it would go on to be cut several more times to its current low of 1%). The cut in rates came as the IMF published an emergency update of its economic forecasts, predicting that the economies of the developed countries would shrink further in 2009. In response to these cuts, the Bank of England also cut its key interest rates by 1.5 percent points to 3%. The cut was three times larger than any seen since the central banks monetary policy committee was established. As previously stated, Ireland, Greece, and Germany had also increased their guarantees to deposit holders to improve liquidity in their own financial systems, a move that was adopted by the EU as a whole, to c urtail a form of regulatory competition for depositors. There was a very real fear that foreign depositors would flood Irish banks with funds, thereby increasing the Irish Governments commitment to unmanageable levels. The IMF also approved a short-term liquidity facility to assist banks facing liquidity problems. The way forward: The roadmap for progression has now been put in place. I will now set out what it aims to cover, to address what happened and to ensure it doesnt happen again. It can be broken down into four main areas: Transparency Responsibility Supervision Crisis prevention and management 1. Transparency: The EU Commission aims to ensure that no institution is exempt from regulation and appropriate supervision. The aim of the transparency measures will ensure that all appropriate information is made available to Governments and to the General public. The following initiatives aim to achieve this. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ AIFM Directive proposal: this will ensure that all Alternative Investment Fund Managers (AIFM) comply with a comprehensive set of rules and regulations before being allowed access to EU markets. This means that hedge funds and private equity firms, who increase the risk within the market place, are governed by a set of common rules ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Derivatives and short selling: Derivatives are financial contracts that are linked to the future value of an asset (currency values, interest rates) and covers the purchaser given any loss and Short-selling is the process whereby shares can be sold without even being owned. This involves shar es being loaned from a third party and then subsequently sold, on the promise that the shares are returned (when bought at a lower price sometime in the future). It plays on the principal that share prices will decline and allows for a profit to be made now. Clearly both of these practices increase risk in the market place and the Commission is now proposing to increase the transparency in these markets so that regulators have the power to monitor and control the overall risk Markets in Financial Instruments Directive (MiFID): The Commission wants to ensure more transparency in the trading of financial instruments, detailing what price was paid for which asset and when. This will allow Member states and regulators to have a more accurate overview of the way different instruments trade across Europe. 2. Responsibility: The Commission is proposing that action needs to be taken against those that played and abused the market. They aim to implement stiffer penalties and accountability for actions taken. Prevention of Market abuse: In this instance the Commission has set out a plan to increase the powers of state regulators to allow them to investigate and penalise accordingly those who have blatantly abused the system. Corporate governance: The Commission plans to bring in better supervision of senior management of banks and financial institutions. This will include limits on the number of mandates board members may hold and will improve the fit and proper test to make sure that those holding certain roles with a financial institution are properly qualified to do such a job. (I do find a slight irony with this plan, as there is no minimum qualification a TD in Ireland needs to have to become a member of the Dail. Ex GAA managers are being chased by the main government parties to run for electi on and basically govern the country and implement national policy, yet at a EU community level the Commission is implementing rules to ensure that company heads within the states are properly qualified). The risk culture within financial institutions will be strengthened under this aim also, to ensure that proper risk and credit committees are in place to make the credit decisions. Wages and general remuneration policies are also under review 3. Supervision: In any EU member state the majority of Banks that operate there are foreign owned. What the financial crisis has exposed is that there are very blurred lines of supervision in existence. The supervisory framework that exists is to be reviewed and strengthened. European supervisory framework: This new supervisory framework is due to be in place for 2011, and will consist of a new European Systemic Risk Board to ensure that macro-economic risks are detected early. Three different Supervisory authorities will fulfil this role: a European Banking Authority (EBA), European Insurance and Occupational Pensions Authority (EIOPA), and a European Securities and Markets Authority (ESMA). Credit rating agencies: The whole process and role of CRAs is a personal gripe of mine and a line I roll out time and time again is; who rates the ratings agencies. These agencies issue ratings and opinions based on their own assessment of an institutions or a countrys creditworthiness. New rules are al ready in place that forces these agencies to register with the EU (or rather with ESMA within the EU) before they can issue reports and also to report data to Regulators. ESMA will have exclusive supervisory powers will be able to make information requests of the agencies and investigate any issues that they feel is appropriate. I believe this is a particularly beneficial proposal of the Commission. I detest turning on the news and hearing how a renowned agency has downgraded my Institutions or even Irelands creditworthiness and labelling us with a rather arbitrary rating. 4. Crisis Prevention and management: It goes without saying that the Commission wants to have plans in place to ensure that a crisis of this magnitude does not happen again or least that they have the ability ot predict when it may be imminent. The following initiatives aim to achieve this. Capital Requirements Directive (CRD): A big factor in the economic crisis was the inadequacy of the Basel 2 requirements, whereby institutions were allowed to use their own internal models to determine capital requirements. To improve and correct these inadequacies the CRD proposes that financial institutions hold a buffer amount of capital in reserve, to be added to during times of economic growth and stability on the premise that it can be used during downturns and recessions. This will limit institutions reliance on bailouts and ultimately save the taxpayer from having to take the hit. Accounting standards: The EU is working to reach a global agreement on accounting standards. It will ensure that accounting standards, whic h are primarily intended to provide useful information to users for their decisions, better reflect the fundamental value of a company. This will link in with other public policy objectives, including prudential regulation and financial stability. Resolution funds: the Commission is proposing to establish an EU network of pre-financed bank resolution funds. This will mean that the costs involved in transferring assets and liabilities from a failed bank will not be borne by the taxpayer. This is not intended to be an insurance policy for banks to be used for bailouts, but will act as a safety net to ensure that if a bank does fail that is well managed and does not cause a failure in the overall financial system. Lehman Brothers springs to mind here. No bank should be too big to fail. Consumer confidence: in line with what the Irish Government did in , by providing the bank Guarantee scheme, the commission is proposing to review the Guarantee scheme directive and to increase the protection available to depositors, who ate most likely to be at risk should a failure occur.

Freud and Marx - 1127 Words

Freud and Marx Hey! I got an A- on this paper, so I guess its pretty good! I put my own personal spin to it in that not only did I compare Freud and Marxs viewpoints, I stated that perhaps what they saw in society was just a reflection of their own biases and personal inner feelings. Freud and Marx it can be argued were both, as individuals, dissatisfied with their societies. Marx more plainly than Freud, but Freud can also be seen as discontent in certain aspects such as his cynical view of human nature. Each were great thinkers and philosophers, but both seemed unhappy. Perhaps the social ills and trouble each perceived in the world about them were only the reflections of what each of the thinkers held within themselves. Each†¦show more content†¦This view of economic class strife was just one stage of Marxs idea that all of history was leading up to some finality and that at such a time all of man would be able to live in a Utopia. Marx also applied this idea in reverse and attempted to explain that the Proletariot class and Bourgeois class have existed in varying forms for all of mankinds history. He tried to illustrate using the example of slavery and feudalism that each time a form of oppression by a class of another class was destroyed a new form took its place. Marx felt that it was a Communists responsibility to awaken the mostly ignorant Proletariot to this and help to abolish the concept of private property, which he also believed was the primary means of the Bourgeois to oppress the Proletariot workers. Marx predicted that Capitalism and its Bourgeois patrons would eventually become thin out due to competition and therefore the wealth would become increasingly more centralised in fewer peoples pockets. The spread of wealth would eventually become so uneven and lop-sided that a revolution would occur and the Bourgeois would be overthrown. Marx believed that Capitalism was probably the last form of oppression and once overthrown, everyone would live as a single society where all men could liveShow MoreRelatedKarl Marx And Sigmund Freud Essay1476 Words   |  6 PagesKarl Marx and Sigmund Freud. The rhetoric of the first of these men, Karl Marx, both inspired revolutions in China, Russia, and Cuba, as well as led to his expulsion from Germany, France and Belgium. As for Freud, Yale history professor Peter Gay notes in his biography of the psychologist: â€Å"[He] has been called a genius, founder, master, a giant among the makers of the modern mind, and, no less emphatically, autocrat, plagiarist, fabulist, the most consummate of charlatans.† (xvi). Though Marx is perhapsRead MoreFight Club (Marx, Darwin, Freud and Nietzsche Analysis)809 Words   |  4 PagesFIGHT CLUB (Marx, Darwin, Freud and Nietzsche Analysis) Fight Club is a movie about Jack who is an insomniac man, he work as a car manufacturer. 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Durkheim reduced religion as something created by the social interaction of people , thus making religion a social phenomenon, in which people interact and have ritesRead MoreThe, Marx, Engels, And Freud s Views On Society And Inner Examination Of Self Essay1671 Words   |  7 PagesCommunist Manifesto, Marx and Engels attempted to modify society according to their discussion of a critique of capitalism. Similarly, Freud attempted to alter the way our society viewed the human mind in his work, An Outline of Psychoanalysis. Together Marx, Engels, and Freud changed the way humans examined the relationship of our place in society but they presented the concepts differently through outward examinations of the society and the inner examinations of self. Freud attempted to examineRead MoreMarx, Mill And Freud s Critique Of Political Economy And The Communist Manifesto Essay1133 Words   |  5 Pagessometimes merely implicit) notions of freedom and unfreedom we find in the texts we have read by Marx, Mill and Freud. Use the esoteric traditions we have examined thus far (from the Book of Job to Plato) as a comparative yardstick, or point of reference, but without letting them take over the foreground in your paper -- the latter should be reserved for these three figures. Karl Marx, Sigmund Freud, and John Stuart Mill are three authors who tackle the topic of freedom in unique ways, but theirRead More Freud Essay1234 Words   |  5 PagesManifesto, Karl Marx and Frederick Engels present their view of human nature and the effect that the economic system and economic factors have on it. Marx and Engels discuss human nature in the context of the economic factors which they see as driving history. Freud, in Civilization and Its Discontents, explores human nature through his psychological view of the human mind. nbsp;nbsp;nbsp;nbsp;nbsp;Marx states that history quot;...is the history of class strugglesquot; (9). Marx views historyRead MoreThe Source Of Alienation And Discontent1455 Words   |  6 Pagesargued by many people, like Sigmund Freud and Karl Marx. Marx believed that the source of man’s alienation came from society, specifically the economy and state. Freud argued that discontentment came from a more personal place, on more of a psychological level. Marx’s solution was to abolish private property, eliminating people’s feelings of not seeing their work pay off. Freud’s method to eliminate discontentment was for people to attend therapy. Specifically, Freud used psychoanalysis, which is specificRead MoreA Comparison Of Faith And The Future Of Religion1539 Words   |  7 Pagespurpose of faith. In order to understand how both Freud and Tillich would respond to each other, it is important to first understand both arguments. Freud’s study in The Future of an Illusion distinguishes religion as an illusion which keeps individuals from viewing the world through clear eyes. Furthermore, Freud deems religion as the satisfaction of man’s instinctual need to feel protected and to rationalize things which seem unexplainable. Freud further discusses how this humanization providesRead MoreThe Differences Between Extrinsic And Intrinsic Religious Expression854 Words   |  4 PagesJames’ is more interested in the self-surrender type of conversion. Extrinsic and intrinsic religious expression is related to James’s notion of conversion because James believes God is found in more inner personal experiences making it intrinsic. 2. 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Hong Kong as a Tourist Destination, Priority Market Targets, and Proce Case Study

Essays on Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices Case Study The paper â€Å"Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices† is an intriguing variant of case study on tourism. This report aims to identify a tourist destination in the Asia Pacific region and find the name of the official government endorsed destination marketing organization of the destination. Hong Kong has been chosen as the destination and its tourism board, Hong Kong Tourism Board (HKBT) official website used to gather information and statistics on its marketing strategy.The Work Plan has provided pertinent aspects about the aims of this study which included; priority target markets, tourist arrivals, tourist attractions, marketing strategy and others issues which have been discussed at length in this report. This report has also highlighted the challenges Hong Kong is facing as an attractive destination in the inevitable and healthy competition from other Asia- Pacific destinations, of note are Macau, Mainland China , Japan and Taiwan and indeed the manner in which HKBT has developed strategies to maintain Hong Kong as a destination of choice for travelers which this report has highlighted.Hong Kong has been described as the premier destination for various tourism forms. It is actually one of Asia’s top tourism destinations. It has a unique blend of Eastern and Western lifestyles as well as the ancients and modern ways of life thus drawing large numbers who tourists wishing to experience the rich cultural heritage that the destination boasts of. The tourism industry is not only vocationally inclined but also attracts large number of individuals who attend meetings, Incentives, Conventions and exhibitions (MICE). There has been a generally increase in visitor arrival and growth in the tourism industry within Hong Kong. This growth can be attributed to proper marketing strategies as per the work plan laid down by the Hong Kong Tourism Board (HKTB) mandated to market Hong Kong as a premier global tourism destination (Top Tourist Destination, 2012).Most tourism destinations have exemplarily developed due to proper work plans and marketing strategies. Usually, Destination Marketing Organisations (DMOs) are set up to promote targeted tourism destinations across the globe. This has over the years proved fruitful from the observed growth in the Tourist Destinations that have implemented this strategy. In fact, nearly all the famous world tourism destinations have embraced this strategy hence the current growth in this industry. Hong Kong as a major tourist destination In Asia has not been left out. Hong Kong Tourism Board (HKTB) was set up to solely market Hong Kong globally as a premier tourist destination. The Work Plan not only gives more information regarding Hong Kong with regards to the number of visitors annually and the challenges facing this industry but also some recommendations to overcome these challenges.

Disrespect to a Nco free essay sample

To be considered a punishable offense the act of disrespect must occur while in the place of work. If a soldier is found to be considered disrespectful, than he/she must first receive a counseling session. In more serious cases or in repeat offenders a soldier could be looking at more of a severe punishment , such as forfeiture of pay, loss of rank, court martial, lawful imprisonment, and or a dishonorable discharge. Displaying the proper courtesy and respect towards a Non commissioned officer is a key component to being a soldier in the Army. By showing any kind of disrespect areas of your section can be seen a not fit or ready by the Armys standard, can cause a lot of confusionan conflict within your platoon, company, battalion, and brigade. It is nor only your responsibility as soldier, but your duty to maintain your military bearing at all times, and a part of that is respecting those appointed over you I. We will write a custom essay sample on Disrespect to a Nco or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. your squad leader,platoon leader, NCO, Officer, .

Pepsi Refresh Analysis free essay sample

A Thirst for Change For decades, PepsiCo beverages have had success in capturing much market share of the soft drink industry through fascinating advertising campaigns. Their campaigns revolved around the idea that Pepsi was a drink for the young and young at heart. The advertisements were filled with optimism and aimed to bring people together in some way. At the turn of the twenty-first century, Pepsi was challenged with the fact that people were simply drinking less soda to switch to healthier options. In response to the issue, Pepsi began to expand its product portfolio by including healthier alternatives to the sugar-filled soft drink. Although it was a good attempt to conform to the more health-conscious world, this new focus hindered the attention that was given to their money-making products. Pepsi knew they had to appeal to their audience as more than just a soft drink brand. The problem was how do to so. We will write a custom essay sample on Pepsi Refresh Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They began to follow the sentiments of the country and focus on making a change for the better of society. First they launched the Refresh Everything campaign, which gave Pepsi a voice and then the Pepsi Refresh Project, which put that voice to action. The project, which aimed to increase brand equity, earned them an award at the International Advertising Awards but failed to increase sales or market share. Even though the project was successful it was not selling product, which in the end was the main goal. The Pepsi Refresh Project took advantage of one of the company’s best strengths, brand awareness. People knew about Pepsi and were interested in what they were doing to better the society around them. Pepsi saw this new project as an opportunity to establish a point of difference from their biggest competitor, Coca-Cola. They believed that the new socially conscious America was a threat to their industry and had to combat the issue by giving in and helping out. Through social-media and traditional promotion as well as various public relations, Pepsi was able to generate 3. 24 billion media impressions, estimated to be worth $66 million in earned media value, with the Pepsi Refresh Project. Because much of their promotion was done through social networking, Pepsi added 3 million Facebook fans and 53,000 Twitter followers. They also advertised via commercials on NBC, ABC, Fox, MTV, Spike, and ESPN and had print ads in People and Parade magazines. For public relations, they encouraged celebrities to participate in the program and offered grants to help their cause. Even with all of the success in participation of the program, the numbers that really mattered were not increasing. Pepsi sales dropped 4. 8% while market share also decreased. Ultimately, Pepsi believed that long-term brand equity was gained but was unsure whether to continue the project. They could not go another year spending the same amount of money on the Pepsi Refresh Project without their sales increasing. In my opinion, Pepsi broadened the way people think about them as a company and for that, the project was a success. I do not think that continuing this project would be beneficial and they should lend their focus to creating a campaign that drives sales now that they have an even stronger brand equity and awareness.